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MUSIC STRATEGIES & SONIC BRANDING
Finding the music ID for your campaign or TV commercial to broaden brand recognition of your product. PUBLICIS, CLM-BBDO, MERCEDES-BENZ and NISSAN have used my skills.

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Designing specific compilation CD's for media and corporate projects, movie soundtracks for short films and feature films, documentaries and presentations.


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Friday, February 15, 2008

Don't Dream It, Be It



Bottom/ The Captain and Me (Warner Bros., 1973) is the third studio album by American rock band The Doobie Brothers, and features the killer tracks "Long Train Runnin'" and "China Grove". Top/ Atlantic Crossing is Rod Stewart's sixth album, released in 1975, and peaking at #9 on the Billboard Top Pop Albums chart. The title indicated Stewart's new commercial and artistic direction, a double pun on both his crossing over to Warner Brothers and on his departure to escape the tax structure of the United Kingdom for the sunnier pastures of the jet-set life in Los Angeles. Stewart jettisoned his association with Ronnie Wood and the stable of musicians who had been his core collaborators on his classic run of albums fusing soul and folk on Mercury Records, including Every Picture Tells A Story (1971) and Never A Dull Moment (1972). Atlantic Crossing inaugurated the next phase of Stewart's career, that of a glamorous front-rank rock personality. Stewart would confirm this new direction by the end of year with the announcement of his exit from The Faces, a band of mates rather than hired hands, and as the decade progressed by embracing popular trends in hard rock and disco more fitfully.

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